Back in the 1950s and '60s, when you bought or ordered a Ferrari, being able to select individual colors, features or options was virtually par for the course, a big reason why today, survivors from that era tend to fetch huge money when they come up for sale.
Now, Maranello has launched a new bespoke cosmetic program, that aims to build on those age-old traditions of customer excellence and exclusivity. Called "Tailor Made," it allows Ferrari clients to essentially personalize every last interior and exterior detail of their new car, with assistance from a Personal Designer who works with them through the entire selection and creation process, right up to the point at which the customer takes delivery.
In fact, customers are actively encouraged to visit the Ferrari facilities where they can browse different materials and concepts, as well as preview the final results of their selection. They can even collect their completed car from Maranello personally if they so choose.
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Ferrari "Tailor-Made" Program Aims To Build On Classic Tradition on Autoguide.com
Ferrari "Tailor-Made" Program Aims To Build On Classic Tradition
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