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Old 01-14-2021, 02:33 AM   #1 (permalink)
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Default SEO (Search Engine Optimization) Vs SEM (Search Engine Marketing)

Search Engine Optimization (SEO) is the way to improve the quality and amount of site traffic to a site or a website page from search engines. SEO targets unpaid traffic (known as "common" or "natural" results) instead of direct traffic or paid traffic whereas,
Search Engine Marketing (SEM) is a type of Internet marketing that includes the advancement of sites by expanding their visibility
in search engine result pages (SERPs) basically through paid publicizing.

For example, I have a website on Home Decor, Bath towels, Face Towels, Hand Towels, Cotton Bath Towels​​​​​​​, Bath Mats Online, etc so, what is more, beneficial for the website, organic, or inorganic method to improve the visibility. I more focus on Organic search as I will get genuine traffic from search engines.

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