Search Engine Optimization (SEO
) is the way to improve the quality and amount of site traffic to a site or a website page from search engines. SEO
targets unpaid traffic (known as "common" or "natural" results) instead of direct traffic or paid traffic whereas,
Search Engine Marketing (SEM) is a type of Internet marketing that includes the advancement of sites by expanding their visibility
in search engine result pages (SERPs) basically through paid publicizing.
For example, I have a website on Home Decor, Bath towels, Face Towels, Hand Towels, Cotton Bath Towels, Bath Mats Online, etc so, what is more, beneficial for the website, organic, or inorganic method to improve the visibility. I more focus on Organic search as I will get genuine traffic from search engines.